Talent Evaluation or NIL Limits?


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Posted by SMBruin on February 16, 2026 at 11:37:20

In Reply to: Reading down this page posted by Dr.Bruin on February 16, 2026 at 04:32:15

I seem to recall someone asking Cronin about Johnson and he answered that Johnson was not in the budget.

In my mind there is either a talent evaluation issue with Cronin, or there is simply not enough NIL to compete.

A quick ChatGPT question resulted in the following (top 10 teams today NIL vs. UCLA's results in:

Estimated NIL Spend Comparison (2025-26 approximate):

Top 10 Men’s Basketball Teams: ~$8.8M → ~$5.5M+ range per program

UCLA: ~$8M NIL backing (approximate, placing it in a second-tier group just below the most aggressive spenders)

Based on this, it probably is the blend of both issues noted above


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