In Reply to: I can't help but wonder at what point to donors back off? posted by BruinPatti on January 11, 2024 at 11:57:51
So, the million that goes to NIL helps the sponsor's brand, at least in theory. The winning matters but so does the brand association. If they aren't getting a corresponding business benefit they'll pull back, just as they would alter their advertising and promotional activity to spur revenue.