In Reply to: I was assuming the $7 tickets were on the re-sale market posted by TJJ on September 12, 2025 at 15:48:08
And that $7 represents a major devaluation from what the original purchaser paid, the equivalent of a fire sale stock dump. Nobody is buying tickets from the Central Ticket Office, at this point it appears that there are more season ticket holders desperately trying to dump their stock than there are people with any interest in going to the game. So the difference between a $7 ticket sold or unsold on the secondary market and an unsold $25 ticket from Central Ticketing in terms of revenue generated for UCLA is zero.
And to your other point, agree that as UCLA no longer has a viable football product to sell, and have been making mockery of the fan experience for years, they might as well go all in on the strategy and turn it into a circus that people are a least willing to pay for. Though it does beg the question of why even do anything at all? I have an 18 year dog who is still kind of here, but is an absolute shell of his former self. The acceptance of the present day to day experience is tied much more to nostalgia of past experiences, and if not for those, there would be a lot less patience and interest in putting up with the realities of caring for a him at this state in his life. Us long time alumni and Bruin supporters have been carrying the torch of interest, engagement, and support for the football program (albeit dwindling of late) through decades of futility now. I am a third generation alumni who was raised on tales of the glory days UCLA athletics, while also getting to experience firsthand the successes in the 70s, 80s, 90s, attending FB games at the Coliseum and Rose Bowl, BB, VB and Gymnastics at Pauley, and T&F at Coliseum and RB. Can you imagine attending UCLA now and feeling any calling whatsoever to support the football team, to put in the time and effort required to get to games when you have absolutely no memory of UCLA football being anything better than relatively mediocre to absolutely terrible, and the game day experience being embarrassingly bad? My own 14 year old daughter, while a fan of UCLA gymnastics (she is a gymnast), has come to recognize my allegiance to UCLA Football as a something akin to a painful burden that her father is struggling to let go of. I love my dog, but at some point relatively soon if he doesn't do it on his own, I'm going to have to make the decision to put him down.