In Reply to: At this point they'd be better off just not charging at all posted by Rubik543 on September 12, 2025 at 15:32:28
Not from the box office.
And I wonder what UCLA gets from concessions as opposed to what the Rose Bowl gets. Probably not that much.
I actually think the best thing they could do to raise money is to let fans call plays. $1000 and you get to choose run vs. pass. $1500 for calling a blitz. For a specific play you drew up, $2k. Go for it on 4th down for $3k. If we are in our own territory, $5k. Onside kick for $6k. You can call a serpentine huddle once a season, for $10k.
If your play results in a TD you get some kind of graphic on the scoreboard with your picture in it.