In Reply to: If THAT happens, then our entire sports programs will posted by BruinPatti on September 01, 2025 at 10:17:32
Maybe in 5-10 years UCLA football is no longer revenue generating as economics dictates a reallignment of college sports and UCLA can't share in the Big10 tv revenue because viewers don't care to tune in to watch UCLA get pushed around the field. In any reallignment an uncompetitive football program like UCLA wouldn't be invited to join the competitive tier and share tv revenue. At that point football could be on the chopping block.